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Download Test Bank for Electronic Commerce 11th Edition by Schneider

Test Bank for Electronic Commerce 11th Edition by Gary Schneider

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Test Bank for Electronic Commerce 11th Edition by Schneider
Test Bank for Electronic Commerce 11th Edition by Schneider

Product Description:

Packed with real-world examples and business cases, Electronic Commerce 11th Edition continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, “Business Case Approaches” and “Learning From Failure” boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Table of contents:

PART I: INTRODUCTION.
1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.
3. Selling on the Web.
4. Marketing on the Web.
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
6. Social Networking, Mobile Commerce, and Online Auctions.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Electronic Commerce Security.
11. Payment Systems for Electronic Commerce.
PART IV: INTEGRATION.
12. Planning for Electronic Commerce.

Product Details:

ISBN-13: 978-1285425436                  9781285425436
ISBN-10: 128542543X
Author: Gary Schneider
More topic:
Test Bank for Managing Business Ethics Straight Talk about How to Do It Right 6th Edition by Trevino Nelson
Test Bank for Management Information Systems Managing the Digital Firm 13th Edition by Laudon
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